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To be green is to live forever : the impact of environmental information types on green consumption behavior

Zhang, Huiying; Ding, Zhihua; Wenbin, Sun; Jiang, Xin; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 717-733

Persistent link: https://www.econbiz.de/10015333962

Volume and value of technological innovation : the role of corporate social responsibility and business architectural factors

Wenbin, Sun; Rahman, Mahabubur - In: R & D management 55 (2025) 2, pp. 487-507

Persistent link: https://www.econbiz.de/10015337479

Product market diversification and market emphasis : Impacts on firm idiosyncratic risk in market turbulence

Sun, Wenbin; Govind, Rahul - In: European Journal of Marketing 51 (2017) 7/8, pp. 1308-1331

Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. This research aims to embed...

Persistent link: https://www.econbiz.de/10014724253

Firm Governance and Functional Strengths : The Impact of Board Diversity on Firm Marketing Capability

Sun, Wenbin; Xu, Xiaobo; Govind, Rahul - In: British Journal of Management 33 (2021) 4, pp. 1950-1968

Persistent link: https://www.econbiz.de/10012808922

Anger strays, fear refrains : the differential effect of negative emotions on consumers' ethical judgments

Singh, Jatinder Jit; Garg, Nitika; Govind, Rahul; … - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 235-248

Persistent link: https://www.econbiz.de/10011902989

Not walking the walk : how dual attitudes influence behavioral outcomes in ethical consumption

Govind, Rahul; Singh, Jatinder Jit; Garg, Nitika; … - In: Journal of business ethics : JOBE 155 (2019) 4, pp. 1195-1214

Persistent link: https://www.econbiz.de/10011998933

Weather, affect, and preference for hedonic products: the moderating role of gender

Govind, Rahul; Garg, Nitika; Mittal, Vikas - In: Journal of marketing research 57 (2020) 4, pp. 717-738

Persistent link: https://www.econbiz.de/10012271792

Message framing effects on food consumption : a social marketing perspective

Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716

Persistent link: https://www.econbiz.de/10012662623

Selling hope versus hate : the impact of partisan social media messaging on social distancing during the COVID-19 pandemic

Govind, Rahul; Garg, Nitika; Carter, Lemuria - In: European journal of marketing 58 (2024) 2, pp. 632-658

Persistent link: https://www.econbiz.de/10014482726

The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility

Sun, Wenbin; Price, Joseph M. - In: European Journal of Marketing 50 (2016) 7/8, pp. 1209-1238

Purpose This paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance, specifically the moderating impact of environmental uncertainty on the corporate social responsibility to...

Persistent link: https://www.econbiz.de/10014723585