The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

In today's ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with,...

Using a large publicly available dataset, we examine the extent of difficulty faced by marginalised caste entrepreneurs from the unorganised sector in India when trying to access formal credit for their small businesses. Contrary to the expectation that a perceived social vulnerability would...

Researchers have found that valuation measures have some power to forecast long-horizon (say 10-year) stock market returns. There is no unique valuation measure known to be perfect, and the most common choices have their pros and cons. Even then, for many years, researchers and practitioners...