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How personal pronouns influence brand name preference

Kachersky, Luke; Palermo, Nicole - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 558-570

Persistent link: https://www.econbiz.de/10009785373

The impact of language style accommodation during social media interactions on brand trust

Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441

Persistent link: https://www.econbiz.de/10011758696

Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions

Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135

Persistent link: https://www.econbiz.de/10012581572

Factors influencing consumer purchase intention of luxury branded perfumes

Krishnan, Chitra; Agarwal, Naraini; Gupta, Shivam - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10013491053

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

Persistent link: https://www.econbiz.de/10014433771

A framework for designing visitor experiences in branded tourist attractions : insights from a luxury Cognac brand

Ponsignon, Frédéric; Holmqvist, Jonas - In: Journal of vacation marketing 31 (2025) 1, pp. 240-253

Persistent link: https://www.econbiz.de/10015190414

The effect of celebrity endorsement on brand equity : a cross cultural comparison

Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10015191953

A study on the effects of cross-border e-commerce platform brand image on brand trust, brand attitude, and brand loyalty

Liu, Jiaming; Zhou, Huizhuo - In: Journal of international trade & commerce 19 (2023) 4, pp. 31-49

Persistent link: https://www.econbiz.de/10015211708

The impact of significant negative news on consumer behavior towards favorite brands

Sago, Brad; Hinnenkamp, Craig - In: Global journal of business research : GJBR 8 (2014) 1, pp. 65-72

Persistent link: https://www.econbiz.de/10010205782