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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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Creating brand equity when using travel-related online social network web sites
Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484