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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person

Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402

Persistent link: https://www.econbiz.de/10011612598

Driving brand value through CSR initiatives : an empirical study in Indian perspective

Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98

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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach

Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172

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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

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The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

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Determinants of brand loyalty in the apparel industry : a developing country perspective

Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

Persistent link: https://www.econbiz.de/10012621959

Customer-based brand equity for branded apps : a simple research framework

Stocchi, Lara; Ludwichowska, Gosia; Fuller, Rachel; … - In: Journal of marketing communications 27 (2021) 5, pp. 534-563

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The effect of brand image, brand love on brand commitment and positive word-of-mouth

Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457

Persistent link: https://www.econbiz.de/10012671755

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

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How consumers reconcile discordant food retailer brand images

Beresford, Paul; Hirst, Craig - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1104-1124

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