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The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

Impact of social media marketing activities on brand equity and brand commitment in the leather industry

Nobar, Hossein Bodaghi Khajeh; Kalejahi, Homa Kavoosi; … - In: International journal of business excellence : IJBEX 20 (2020) 2, pp. 191-204

Persistent link: https://www.econbiz.de/10012168771

Consumer-brand relationship development in the automotive market : an integrative model

Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340

Persistent link: https://www.econbiz.de/10012106842

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

Building brand's value : research on brand image, personality and identification

Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image …, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo … to run path analysis. The results showed that: (1) brand image positively and significantly influenced brand …

Persistent link: https://www.econbiz.de/10012149022

The factors affecting the green brand equity of electronic products : green marketing

Delafrooz, Narges; Goli, Armin - In: Cogent business & management 2 (2015), pp. 1-12

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

Persistent link: https://www.econbiz.de/10012036490

Impact of social media on brand commitment : testing the mediation role of perceived value and brand image

Kavoosi Kalejahi, Homa; Ramezani, Mojtaba; Rostamzadeh, Reza - In: International journal of business environment : IJBE 10 (2019) 3, pp. 191-208

Persistent link: https://www.econbiz.de/10012036944

Brand consistency and coherency at the London 2012 Olympic Games

Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18

Persistent link: https://www.econbiz.de/10011860397

Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness

Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277

Persistent link: https://www.econbiz.de/10012423611

Brand name and customers' intention

Harwani, Yuli; Budi Suharjo; Nurmalina, Rita; … - In: European research studies 21 (2018) 3, pp. 299-315

Persistent link: https://www.econbiz.de/10012220307