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Values created from far and near : influence of spatial distance on brand evaluation

Chu, Xing-Yu; Chang, Chun-Tuan; Lee, Angela Y. - In: Journal of marketing 85 (2021) 6, pp. 162-175

Persistent link: https://www.econbiz.de/10012662149

Econometric modelling of the consumer's behaviour in order to develop brand management policies

Rădulescu, Corina; Hudea, Oana Simona (Caraman) - In: Economic research 31 (2018) 1,1, pp. 576-591

Persistent link: https://www.econbiz.de/10012486352

Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing

Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263

Persistent link: https://www.econbiz.de/10012521923

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well …

Persistent link: https://www.econbiz.de/10012601505

Impact of brand mascot in advertising on brand image among Indian consumers

Shimpi, Siddharth Shriram - In: International journal of applied management science : IJAMS 13 (2021) 4, pp. 322-338

Persistent link: https://www.econbiz.de/10012798150

Young consumers' loyalty towards premium and non-premium shoe brands

Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442

Persistent link: https://www.econbiz.de/10012798605

Evaluation of employee brand using typological analysis in Indian airline organisation

Thamaraiselvan, N.; Sridevi, P.; Arasu Balasubramaniam, … - In: International journal of business excellence 16 (2018) 4, pp. 478-496

Persistent link: https://www.econbiz.de/10011985902

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331

Understanding millennial relationships and consumption of no and low alcohol beer brands

Steinhobel, Elizabeth; Roberts-Lombard, Mornay; Lubbe, … - In: South African journal of business management 55 (2024) 1, pp. 1-16

Purpose: The purpose of the study is to determine the influence of brand image on brand relationships (brand … satisfaction, brand trust and brand attachment), and the impact of these relationships on the current and future consumption of …, it leads to future consumption as they await stronger brand identities or better products. Practical implications: The …

Persistent link: https://www.econbiz.de/10015199771