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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
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Improvement in customer experience through the creation of virtual brand communities
Baubonytė, Indrė; Nugaras, Justas; … - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10013336034
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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"How brands can influence consumers' attitudes towards visiting brand-related destinations"
Ruz-Mendoza, Miguel A.; Chabán, Omar - In: Review of marketing science 22 (2024) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10015114572
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The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451