Purpose – In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus‐organism‐response based...

Purpose – To examine shopping motives and behaviour in shopping centres in Hungary, which has seen rapid and recent development in its retail structure. To explore whether the level of hedonic shopping value derived by consumers is less pronounced than in more developed market economies, and...

Purpose – The purpose of this study is to investigate whether online apparel shoppers' adoption of product virtualization technologies is facilitated more by hedonic motivations than functional motivations due to the hedonic nature of the product virtualization technologies....

Purpose – To examine the impact of Baltimore, Maryland USA festival market called Harbor Place on area residents' shopping, dining, and entertainment behavior over a 23‐year period. Design/methodology/approach – A longitudinal study utilizing a telephone survey of a random sample of...

Purpose – Emerging consumer trends within the food industry have increased the need to create market‐oriented products. In order to do so, a future strategy focusing on consumer behaviour and segmentation should be utilised. By identifying how a consumer behaves throughout the purchasing...

Purpose – This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the antecedents of internet shopping adoption for travel services. Design/methodology/approach – The paper...

Purpose – Deshopping is the return of products, after they have fulfilled the purpose for which they were borrowed. Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper seeks to examine deshopping from a retail perspective. It is a case study of...

Purpose – The aim of this paper is to offer insights into what consumers are looking for when downloading music and what different consumer groups might look for in commercial online music services, based on their current level of music downloading, and their likelihood of purchasing music...