Findlay, Anne; Sparks, Leigh - In: International Journal of Retail & Distribution Management 36 (2008) 5, pp. 375-386
Purpose – The purpose of this paper is to investigate store‐switching behaviours for main food‐shopping consequent on a change in operator for a major superstore; to relate results to previous research findings on store‐switching levels; and to use the results to emphasise new directions...