Showing 232,941 - 232,950 of 233,109
‐making and exploratory potential and their ten dimensions provide marketers with their own consumer‐focused language when …
Persistent link: https://www.econbiz.de/10014803336
Purpose – In recent years, cause‐related marketing (CRM) has made a significant impact on businesses and charitable organizations. However, the study of CRM as a unique retailing format has received limited academic exploration. Central to this study's investigation is not just shopping ®...
Persistent link: https://www.econbiz.de/10014803337
demographic variables, including gender, age, ethnicity, education, income, marital status, and household size, on supercenter …
Persistent link: https://www.econbiz.de/10014803343
generated from retail forward panel data ( n =500) to assess the impact of demographic variables including gender, age …
Persistent link: https://www.econbiz.de/10014803349
Purpose – To identify factors that influence small‐town consumers' satisfaction with local independent retailers and the subsequent relationships of consumer satisfaction to in‐shopping, community attachment, and support of local independent retailers. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014803351
Purpose – The aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece. Design/methodology/approach – This paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards...
Persistent link: https://www.econbiz.de/10014803352
Purpose – This paper aims to analyze and identify commonalities and differences between the supermarket industry and its logistics capabilities in developed economies such as North America, the European Union and Japan, as well as the emerging Asian economy of India....
Persistent link: https://www.econbiz.de/10014803354
Purpose – As retailers in the discount sector proliferate into US retail markets their presence poses competitive challenges for all types of formats that vie for the same target consumer. Practitioners and academics traditionally characterize the discount consumer as one who seeks low‐cost...
Persistent link: https://www.econbiz.de/10014803362
Purpose – The purpose of this paper is to explore the structure of the concept of customer‐perceived quality (CPQ) in electronic commerce (e‐commerce). Design/methodology/approach – The study applies the methodology of concept mapping to data obtained from online and offline focus...
Persistent link: https://www.econbiz.de/10014803363
Purpose – The purpose of this paper is to investigate store‐switching behaviours for main food‐shopping consequent on a change in operator for a major superstore; to relate results to previous research findings on store‐switching levels; and to use the results to emphasise new directions...
Persistent link: https://www.econbiz.de/10014803364