/methodology/approach – In the characterization of store brand consumer, the paper analyses socio‐demographic and psychographic variables. The … not powerful in identifying store brand consumers. However, psychographic traits are much more related to this behaviour … both manufacturers and retailers. Manufacturers can develop strategies to retain no store brand prone consumers. Retailers …

packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations … visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self … brand preference. Perceived food product quality also directly and indirectly (through product value) affects brand …