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Boozing or branding? Measuring the effects of free wine tastings at wine shops

Lockshin, Larry; Knott, David - In: International Journal of Wine Business Research 21 (2009) 4, pp. 312-324

Purpose – The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings. Design/methodology/approach – Store scanner data for the four weeks before and after each of ten wine tastings...

Persistent link: https://www.econbiz.de/10014814110

A model of demand in a repeated purchase situation : A simulation of the Champagne wine market

Steichen, Daniel; Terrien, Christophe - In: International Journal of Wine Business Research 21 (2009) 4, pp. 354-372

Purpose – The purpose of this paper is to propose a model for consumer demand for vertically differentiated products. The approach is resolutely dynamic. Consumers are especially placed in situations of repeated purchases. They may reflect their past purchases in their decision. The suppliers...

Persistent link: https://www.econbiz.de/10014814113

Appellation as an indicator of quality

Atkin, Thomas; Johnson, Ray - In: International Journal of Wine Business Research 22 (2010) 1, pp. 42-61

International and screened for at least occasional wine consumption. Findings – Brand and place‐of‐origin information such as region …

Persistent link: https://www.econbiz.de/10014814116

Buying wine on promotion is trading‐up in UK supermarkets : A case study in Wales and Northern Ireland

Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International Journal of Wine Business Research 22 (2010) 2, pp. 102-121

Purpose – Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below‐the‐line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and...

Persistent link: https://www.econbiz.de/10014814120

The demand for wine in the USA

Cuellar, Steven S.; Colgan, Tim; Hunnicutt, Heather; … - In: International Journal of Wine Business Research 22 (2010) 2, pp. 178-190

Purpose – The purpose of this paper is to investigate the demand for wine and provide insight into the behavior of USA wine consumers. Design/methodology/approach – This paper uses a fixed effect, instrumental variable approach to estimate the demand for wine in the USA, correcting for...

Persistent link: https://www.econbiz.de/10014814125

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 22 (2010) 4, pp. 362-385

complementary product brand relationship with region of origin and the use of regional branding, not only as a point of difference … their individual brand and regional branding. … branding and its relative importance, which could lead to subsequent comprehensive research studies. The research findings may …

Persistent link: https://www.econbiz.de/10014814135

“Green” wine packaging: targeting environmental consumers

Barber, Nelson - In: International Journal of Wine Business Research 22 (2010) 4, pp. 423-444

Purpose – The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach – The population under study was the...

Persistent link: https://www.econbiz.de/10014814138

Label design: impact on millennials' perceptions of wine

Henley, Celia D.; Fowler, Deborah C.; Yuan, Jingxue … - In: International Journal of Wine Business Research 23 (2011) 1, pp. 7-20

Purpose – The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach – A single‐blind study was developed to evaluate the direct implications labels have on millennial...

Persistent link: https://www.econbiz.de/10014814139

Factors influencing wine consumption in Southern California consumers

St James, Melissa; Christodoulidou, Natasa - In: International Journal of Wine Business Research 23 (2011) 1, pp. 36-48

gender, ethnicity, amount and type of wine consumed, and others, as related to the intention to drink wine. Practical …

Persistent link: https://www.econbiz.de/10014814141

Italian wine demand and differentiation effect of geographical indications

Stasi, Antonio; Nardone, Gianluca; Viscecchia, Rosaria; … - In: International Journal of Wine Business Research 23 (2011) 1, pp. 49-61

Purpose – Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of different GIs is not tested yet. The purpose of this paper is to provide demand estimates and elasticities...

Persistent link: https://www.econbiz.de/10014814142