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Generation Y's perception of wine and consumption situations in a traditional wine‐producing region

Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International Journal of Wine Business Research 23 (2011) 2, pp. 176-192

considering gender and age. Practical implications – The research identifies some advantages of wine over other types of alcoholic …

Persistent link: https://www.econbiz.de/10014814149

Lifestyle determinants of wine consumption and spending on wine

Brunner, Thomas A.; Siegrist, Michael - In: International Journal of Wine Business Research 23 (2011) 3, pp. 210-220

Purpose – The purpose of this paper is to identify the lifestyle determinants motivating wine consumption and the amount spent on it, as sales and profits depend largely on a sound knowledge of them. Design/methodology/approach – Data were gathered by means of a postal paper‐and‐pencil...

Persistent link: https://www.econbiz.de/10014814151

Message on a bottle: the wine label's influence

Sherman, Scott; Tuten, Tracy - In: International Journal of Wine Business Research 23 (2011) 3, pp. 221-234

the influence of two labeling variables – design genre and brand naming convention – on perceptions of wine and wine …) are examined. Design/methodology/approach – A 3*3 (three versions of visual design and three brand naming conventions … brand name on wine perceptions, purchase intent by wine use occasion, and the relative importance of factors affecting wine …

Persistent link: https://www.econbiz.de/10014814152

Assessing service quality at wineries and cellar doors through service mapping

Carlsen, Jack - In: International Journal of Wine Business Research 23 (2011) 3, pp. 271-290

/implications – Research on cellar door service quality has implications for the presentation of the wine brand and corresponding brand …

Persistent link: https://www.econbiz.de/10014814155

Potential for sustainability eco‐labeling in Ontario's wine industry

Berghoef, Naomi; Dodds, Rachel - In: International Journal of Wine Business Research 23 (2011) 4, pp. 298-317

Purpose – The purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines. Design/methodology/approach – The study was a...

Persistent link: https://www.econbiz.de/10014814156

Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk

Celhay, Franck; Passebois, Juliette - In: International Journal of Wine Business Research 23 (2011) 4, pp. 318-337

acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets …

Persistent link: https://www.econbiz.de/10014814157

Testing congruency effects between origin and producer for wines

Spielmann, Nathalie; Babin, Barry - In: International Journal of Wine Business Research 23 (2011) 4, pp. 338-354

Purpose – The purpose of this paper is to look at congruence effects between region and origin of producer on wine evaluations, and review if and how these two features are evaluated together, to determine authenticity, quality and price perceptions. Is a French wine better because it is made...

Persistent link: https://www.econbiz.de/10014814158

Consumer liking of white wines: segmentation using self‐reported wine liking and wine knowledge

King, Ellena S.; Johnson, Trent E.; Bastian, Susan E.P.; … - In: International Journal of Wine Business Research 24 (2012) 1, pp. 33-46

Purpose – The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design/methodology/approach – A group of 150 regular white wine...

Persistent link: https://www.econbiz.de/10014814163

The impact of environmental protection and hedonistic values on organic wine purchases in the US

Olsen, Janeen; Thach, Liz; Hemphill, Liz - In: International Journal of Wine Business Research 24 (2012) 1, pp. 47-67

Purpose – The purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine. Specifically, the authors consider the role of environmental protection and hedonistic values and their impact on...

Persistent link: https://www.econbiz.de/10014814164

A strategic investigation of the determinants of wine consumption in China

Camillo, Angelo A. - In: International Journal of Wine Business Research 24 (2012) 1, pp. 68-92

, to the ideal consumer, at the right time, in the right place”; and build brand loyalty. Social implications – The paper …

Persistent link: https://www.econbiz.de/10014814165