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Motivations of wine travelers in rural Northeast Iowa

Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Persistent link: https://www.econbiz.de/10014814362

Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International Journal of Wine Business Research 27 (2015) 4, pp. 260-280

wine marketers attempting to introduce new products and build brand loyalty. …

Persistent link: https://www.econbiz.de/10014814390

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Lecat, Benoît; Le Fur, Eric; Outreville, J. François - In: International Journal of Wine Business Research 28 (2016) 4, pp. 286-307

Purpose The purpose of this paper is to examine the purchase decision of consumers when faced with a perceived risk related to a “corked” wine for different levels of price. It provides an example of a study of consumer behavior in the context of risk aversion and when a risk-reduction...

Persistent link: https://www.econbiz.de/10014814394

Information and involvement: the influence on the acceptance of innovative wine packaging

Nesselhauf, Lucas; Deker, Johannes S.; Fleuchaus, Ruth - In: International Journal of Wine Business Research 29 (2017) 3, pp. 285-298

Purpose The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This effectiveness depends on both the degree in packaging innovation and the level of consumer involvement....

Persistent link: https://www.econbiz.de/10014814396

Using social media in the wine business : An exploratory study from Germany

Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 80-96

Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published...

Persistent link: https://www.econbiz.de/10014814410

Consumers’ luxury value perception in the Brazilian premium beer market

Thomé, Karim Marini; Pinho, Guilherme da Mata; … - In: International Journal of Wine Business Research 28 (2016) 4, pp. 369-386

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the...

Persistent link: https://www.econbiz.de/10014814421

Consumer segmentation based on usage of sales channels in the German wine market

Szolnoki, Gergely; Hoffmann, Dieter - In: International Journal of Wine Business Research 26 (2014) 1, pp. 27-44

Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data...

Persistent link: https://www.econbiz.de/10014814446

Toward a model of sparkling wine purchasing preferences

Verdonk, Naomi; Wilkinson, John; Culbert, Julie; … - In: International Journal of Wine Business Research 29 (2017) 1, pp. 58-73

style and brand of sparkling wine. Country or region of origin was found to be important, often linked to the product being … champagne. Brand image, reputation and symbolism were found to influence purchase decisions (sometimes linked to consumption … found to influence purchase decisions. Price was found to influence style and brand of sparkling wine purchased. A high …

Persistent link: https://www.econbiz.de/10014814455

Motivational factors of gender, income and age on selecting a bottle of wine

Barber, Nelson; Almanza, Barbara A.; Donovan, Janis R. - In: International Journal of Wine Marketing 18 (2006) 3, pp. 218-232

Purpose – To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender …, gender and income to influence consumers’ decision to purchase. A self‐administered questionnaire with closed‐ended and five … significant factor for age and gender, with females and respondents between 31 and 40 years of age more concerned about making a …

Persistent link: https://www.econbiz.de/10014815398

Consumer Acceptance of Low Alcohol Wines

d'Hauteville, François - In: International Journal of Wine Marketing 6 (1994) 1, pp. 35-48

The wine industry is facing a continuous decrease in wine consumption on the part of the more frequent users of the product, particularly in the counties where wine drinking is traditional. The surveys show that alcohol is one important reason for not (or no longer) drinking. Several firms or...

Persistent link: https://www.econbiz.de/10014815450