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Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Bruwer, Johan; Buller, Courtney; John Saliba, Anthony; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 97-119

brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale … collected using a structured self-administered questionnaire in the Japanese language. Findings – Japanese wine consumers have … moderate levels of COO brand loyalty, with high levels of satisfaction, moderate-high levels of inertia and price sensitivity …

Persistent link: https://www.econbiz.de/10014814309

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

A. Engelbrecht, Josias; Herbst, Frikkie; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 2, pp. 139-162

Purpose – This purpose of the study was to examine the relevance of the presence of geographical information, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition, the research investigated how the relevance of ROO...

Persistent link: https://www.econbiz.de/10014814310

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Rodríguez-Donate, M. Carolina; Romero-Rodríguez, … - In: International Journal of Wine Business Research 29 (2017) 3, pp. 316-334

Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The...

Persistent link: https://www.econbiz.de/10014814338

Motivations of wine travelers in rural Northeast Iowa

Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Persistent link: https://www.econbiz.de/10014814362

Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International Journal of Wine Business Research 27 (2015) 4, pp. 260-280

wine marketers attempting to introduce new products and build brand loyalty. …

Persistent link: https://www.econbiz.de/10014814390

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Lecat, Benoît; Le Fur, Eric; Outreville, J. François - In: International Journal of Wine Business Research 28 (2016) 4, pp. 286-307

Purpose The purpose of this paper is to examine the purchase decision of consumers when faced with a perceived risk related to a “corked” wine for different levels of price. It provides an example of a study of consumer behavior in the context of risk aversion and when a risk-reduction...

Persistent link: https://www.econbiz.de/10014814394

Information and involvement: the influence on the acceptance of innovative wine packaging

Nesselhauf, Lucas; Deker, Johannes S.; Fleuchaus, Ruth - In: International Journal of Wine Business Research 29 (2017) 3, pp. 285-298

Purpose The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This effectiveness depends on both the degree in packaging innovation and the level of consumer involvement....

Persistent link: https://www.econbiz.de/10014814396

Using social media in the wine business : An exploratory study from Germany

Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 80-96

Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published...

Persistent link: https://www.econbiz.de/10014814410

Consumers’ luxury value perception in the Brazilian premium beer market

Thomé, Karim Marini; Pinho, Guilherme da Mata; … - In: International Journal of Wine Business Research 28 (2016) 4, pp. 369-386

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the...

Persistent link: https://www.econbiz.de/10014814421

Consumer segmentation based on usage of sales channels in the German wine market

Szolnoki, Gergely; Hoffmann, Dieter - In: International Journal of Wine Business Research 26 (2014) 1, pp. 27-44

Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data...

Persistent link: https://www.econbiz.de/10014814446