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Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic review of economics : AROE 4 (2021) 1, pp. 2-20

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

Persistent link: https://www.econbiz.de/10012612937

Exploring the acquisition, usage, repair, and end-of-life management practices of electrical self-care appliances : insights from domestic and professional users

Torca-Adell, Laura; Juan, Pablo; Bovea, María D. - In: Cleaner and responsible consumption 16 (2025), pp. 1-13

influencing repair and disposal behaviours: gender, age, and educational level for domestic users; and business age for …

Persistent link: https://www.econbiz.de/10015393776

La evocación de la nostalgia en las ficciones audiovisuales : el caso de Ready Player One

Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 24-43

Persistent link: https://www.econbiz.de/10013330720

Anthropomorphism and consumer behaviour : a SPAR-4-SLR protocol compliant hybrid review

Khan, Fateh Mohd; Anas, Mohammad; Uddin, S. M. Fatah - In: International journal of consumer studies 48 (2024) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10014465629

Tax and public finances : the fundamentals

Delestre, Isaac; Miller, Helen - 2023

Persistent link: https://www.econbiz.de/10014333371

PME versus Amazon : le choix d'Amazon comme site marchand de référence est-il une fatalité?

Laroutis, Dimitri; Boistel, Philippe; Poulain, Max - In: Revue française de gestion industrielle : RFGI 38 (2024) 2, pp. 07-24

Persistent link: https://www.econbiz.de/10015050542

Internal stimulus factors as antecedents of impulse buying : gap identification and future direction

Sen, Shaon; Nayak, Smitha - In: Vision : the journal of business perspective 26 (2022) 4, pp. 423-430

Persistent link: https://www.econbiz.de/10014229662

Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

Rodriguez, Brayan; Reinoso-Carvalho, Felipe; Motoki, Kosuke - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 555-577

Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from...

Persistent link: https://www.econbiz.de/10015341119

Societal impact of Brand Public Relations on gender equality: evidence for a mediation-type mechanism

Chmiel, Michal - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 796-817

' communication about gender portrayal might have changed. Practical implications The paper argues for greater recognition of brand …Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations … (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was …

Persistent link: https://www.econbiz.de/10015341885

Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

Aw, Eugene Cheng-Xi; Thomas, Sujo; Patel, Ritesh; … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1835-1866

Purpose The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics, information system usage quality, empathy, and mindfulness in predicting users'/donors' donation behaviour and...

Persistent link: https://www.econbiz.de/10015344652