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126
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123
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119
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119
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101
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231
Speedy activists : how firm response time to sociopolitical events influences consumer behavior
Nam, Jimin
;
Balakrishnan, Maya
;
De Freitas, Julian
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014370529
Saved in:
232
Work with me or work for me : the effect of
brand
roles depends on implicit theories of self-change
Rai, Dipankar
;
Lin, Chien-Wei
;
Yang, Chun-Ming
;
Saint …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10015144248
Saved in:
233
Origin of the product and the buying decision
Veith, Cristina
;
Lianu, Costin
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
11
,
pp. 147-164
Persistent link: https://www.econbiz.de/10010224745
Saved in:
234
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
235
Ethnography and co-creation in a Portuguese consultancy : wine
branding
research as an example
Oliveira, Pedro
- In:
Journal of business anthropology
1
(
2012
)
2
,
pp. 197-217
, clients and anthropologist as a particular kind of ‘equivocation’. A wine
branding
research case is given as an example. …
Persistent link: https://www.econbiz.de/10010247081
Saved in:
236
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
237
Russia’s "pure spirit" : vodka
branding
and its politics
Kravets, Olga
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10009692963
Saved in:
238
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
239
Authenticity is contagious :
brand
essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
240
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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