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Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr - In: Central European business review : CEBR 2 (2013) 3, pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
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Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam - In: International journal of trade and global markets 8 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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The politics of image and nation branding in post-communist countries : branding policies in Romania
Pătraşcu, Cristina - In: Public administration & regional studies 7 (2014) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10011416832
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From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming - In: Journal of marketing research : JMR 52 (2015) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Christoph; … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra; Garrido, Margarida Vaz - In: Psychology & marketing 34 (2017) 9, pp. 904-911
Persistent link: https://www.econbiz.de/10011738129