Similar Search Results

Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559

Persistent link: https://www.econbiz.de/10011701718

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418

Persistent link: https://www.econbiz.de/10011606877

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

Zhu, Ying; Chen, Haipeng - In: The journal of brand management : an international journal 24 (2017) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10011708590

Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331

Persistent link: https://www.econbiz.de/10011875418

Lopez-Rodriguez, Campo Elias; Cristancho-Triana, Gerson … - In: European research studies 23 (2020) 3, pp. 581-597

Persistent link: https://www.econbiz.de/10012287004

Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215

Persistent link: https://www.econbiz.de/10012201026

Gao, Weihe; Ji, Li; Liu, Yong; Sun, Qi - In: Journal of marketing 84 (2020) 3, pp. 86-105

Persistent link: https://www.econbiz.de/10012214920

Olšanová, Květa; Cook, Gina; Král, Petr; Vilikus, … - In: Central European business review : CEBR 9 (2020) 4, pp. 59-72

Persistent link: https://www.econbiz.de/10012295112

A service of the