The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework … Jennifer are seen by many as the branding gurus. Despite the fact that both frameworks refer to persons/personalities there is …) Indicator test and rate Brand Personality (Aaker) traits of the two commercials. Results show that there is common ground. This …

adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …