Narrow search
Showing 271 - 280 of 233,108
Cover Image
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi; Chaney, Damien; Pulh, Mathilde - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Cover Image
The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Cover Image
Impact of sensory marketing on brand loyalty and consumers purchase intention : a quantitative study in the QSR industry
Kothari, Sunaina; Sharma, Meenakshi - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 497-514
Persistent link: https://www.econbiz.de/10015393956
Cover Image
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Cover Image
How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Philippe, Deborah; Debenedetti, Alain; Chaney, Damien - In: Marketing theory 22 (2022) 3, pp. 333-358
Persistent link: https://www.econbiz.de/10013388906
Cover Image
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. …
Persistent link: https://www.econbiz.de/10014478777
Cover Image
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 87 (2023) 4, pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Cover Image
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Cover Image
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly; Yu-Buck, Grace F.; Gupta, Akash - In: Psychology & marketing 40 (2023) 7, pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Cover Image
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190