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How traditional production shapes perceptions of product quality

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Economic geographies of brands and branding

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Romancing the brands on social media

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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

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New venture branding : brand orientation, brand elements and growth

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Competent or sad blue? : lively or aggressive red? : why, how, and when background color shapes the meanings of logo hues

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A research agenda for brand management in a new era of consumerism

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Parting ways in the marketplace : trajectories of divorce in consumer-brand relationships

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Partner selection in brand alliances : an empirical investigation of the drivers of brand fit

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