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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T. - In: Journal of business & economics research 15 (2017) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
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Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred; Schnebelen, Stefanie - In: Die Unternehmung : Swiss journal of business research … 71 (2017) 4, pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421