Gbadamosi, Ayantunji (ed.) - 2025
Chapter 1: Branding, Consumerism, and Contemporary Marketing: A Critical Perspective Ayantunji Gbadamosi -- Chapter 2 …, identity, and brand personality Vish Maheshwari, Elizabeth Larner, Mirage Islam, Hannah Burchell, Magdalena Marchowska- Raza …, Richard Shambare -- Chapter 5: Consumer Culture, Sub-cultures, and The Dynamics of the Contemporary Branding Dr Hsiao …