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Consumer-based brand equity : an insight into its content and meaning
Jutila, Susanna - 1995
Persistent link: https://www.econbiz.de/10000921818
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Consumers' response to sequential out-of-stock contacts of a brand assortment
Verbeke, Willem J. M. I. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000974961
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Influences of category structure on brand positioning and choice
Coupey, Eloise; Jung, Kwon - 1993
Persistent link: https://www.econbiz.de/10000866006
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Brands : economic ideology and consumer society
Casson, Mark - 1993
Persistent link: https://www.econbiz.de/10000867987
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998
Persistent link: https://www.econbiz.de/10001355066
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The mental world of brands : mind, memory and brand success
Franzen, Giep; Bouwman, Margot - 2001
Persistent link: https://www.econbiz.de/10001567085
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166