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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru; Fatima, Farheen - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
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Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie; Li, Shaobo; Ng, Sharon - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
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Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender - In: The journal of product & brand management 31 (2022) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
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Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer-Brand identification
Delgado-Ballester, Elena; Fernandez-Sabiote, Estela - In: Journal of business research : JBR 177 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying; Liu, Yanzheng; Xu, Sunxu - In: Psychology & marketing 41 (2024) 6, pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience
Yin, Xiao-Long; Yang, Yan-Li; Kim, Hyung-Jun - In: Journal of international trade & commerce 17 (2021) 5, pp. 31-48
Persistent link: https://www.econbiz.de/10013269866
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Men's and women's implicit negativity towards obese fashion models
Aagerup, Ulf - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
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The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495
Persistent link: https://www.econbiz.de/10013164370