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Influence of Brand Experience and Personality on Loyalty Dimensions : Evidence from Successful Malaysian SME Brands

Ong, Chuan Huat - 2017

Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in … personality on loyalty dimensions from SME brand perspective. Studies had claimed that factors tested on big brand may yield … different result for SME brand. Therefore, this study will investigate the direct influence of brand experience and brand …

Persistent link: https://www.econbiz.de/10012970898

The brand orientation-performance relationship : an examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010197493

The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36

Persistent link: https://www.econbiz.de/10011887280

How brand owners construct imagined worlds with brand visual aesthetics

Buschgens, Mark; Figueiredo, Bernardo; Rahman, Kaleel - In: The journal of asset management 27 (2020) 3, pp. 266-283

Persistent link: https://www.econbiz.de/10012298789

New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria

Kesinro, O. R.; Adenughba, A. A.; Ademilua, A. V. - In: Inventi impact: SMEs (2018) 3, pp. 122-125

Persistent link: https://www.econbiz.de/10012288130

Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands

Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494

Persistent link: https://www.econbiz.de/10011443126

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands

Saini, Yvonne K.; Lynch, John G. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 702-705

Persistent link: https://www.econbiz.de/10011597037

(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice

Ferreira, Kirla; Botelho, Delane - In: Journal of business research : JBR 125 (2021), pp. 89-102

Persistent link: https://www.econbiz.de/10012494046

Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany

Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416

Persistent link: https://www.econbiz.de/10012181003

Consumer choices among service brands offering ethical attributes

Bridges, Eileen; Schramm, Mary; Roy, Abhik - In: The service industries journal 39 (2019) 15/16, pp. 1167-1189

Persistent link: https://www.econbiz.de/10012207460