Recent research has demonstrated that linguistic characteristics of brand names can cognitively affect product … results reveal across multiple brand names and product categories that exposure to a brand name that has sound repetition in … its phonetic structure and is spoken aloud produces positive affect, which favorably affects consumers' brand evaluations …

the use of audio branding in a way that fits the overall brand picture. Otherwise, the brand communication is inconsistent …The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an … important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and …