Similar Search Results - EconBiz

Viewpoint -- We can do better

Schultz, Don E. - In: International journal of market research : JMRS ; the … 47 (2005) 6, pp. 573

Persistent link: https://www.econbiz.de/10006691536

The Inevitability of Integrated Communications

Schultz, Don E. - In: Journal of business research : JBR 37 (1996) 3, pp. 139-146

Persistent link: https://www.econbiz.de/10006739172

Understanding the Diffusion of Integrated Marketing Communications

Kim, Ilchul; Han, Dongsub; Schultz, Don E. - In: Journal of advertising research 44 (2004) 1, pp. 31-45

Persistent link: https://www.econbiz.de/10006504447

The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10006504449

Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the relationship hierarchy, integrating attitudinal, motivational, and psychographical data for understanding sequential and interactive relationships.

Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 42 (2002) 4, pp. 23-41

Persistent link: https://www.econbiz.de/10006508375

Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable ...

Peltier, James W.; Schibrowsky, John A.; Schultz, Don E.; … - In: Journal of advertising research 42 (2002) 2, pp. 7-22

Persistent link: https://www.econbiz.de/10006509470

A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagree with the latest hypotheses regarding any theory base for IMC.

Schultz, Don E.; Kitchen, Philip J. - In: Journal of advertising research 40 (2000) 5, pp. 17-21

Persistent link: https://www.econbiz.de/10006514509

ADVERTISING CREATIVITY ISSUE - Customer-Brand Loyalty in an Interactive Marketplace - Brand and customer loyalty in an interactive marketplace is different-and, we don't know much about it. Shared value and reciprocity, as discussed in this article, may be the basis for a new theory

Schultz, Don E.; Bailey, Scott - In: Journal of advertising research 40 (2000) 3, pp. 41-54

Persistent link: https://www.econbiz.de/10006515900

SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and contrasts advertising agency executives' perceptions of IMC in the United States, the United Kingdom, Australia, New Zealand, and India

Kitchen, Philip J.; Schultz, Don E. - In: Journal of advertising research 39 (1999) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10006519581

FEATURE: BUSINESS-TO-BUSINESS - Rethinking brand communication management - Investing in customers - And measuring the return. Yes, it can be done, and here's the way to do it

Schultz, Don E.; Timothy, Alan - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 11, pp. 31-35

Persistent link: https://www.econbiz.de/10006786673

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