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On Brands and Branding - Lessons for Losers
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10007225481
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On Brands and Branding - Financial Heresy
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 6, pp. 10-11
Persistent link: https://www.econbiz.de/10007226576
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On Brands and Branding - The Loyalty Paradox
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10007226793
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On Brands and Branding - Back-Door Branders
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007227199
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Media synergy comes of age : Part 1
Schultz, Don E.; Block, Martin; Raman, Kalyan - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10009869305
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Media synergy comes of age : part 2
Schultz, Don E.; Block, Martin; Raman, Kalyan - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 2, pp. 88-99
Persistent link: https://www.econbiz.de/10009869310
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10010147117
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On Brands and Branding - A Tale of Two Brand Experiences
Schultz, Don E. - In: Marketing management : a quarterly business management … 16 (2007) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007748431
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On Brands and Branding - Social Call
Schultz, Don E. - In: Marketing management : a quarterly business management … 16 (2007) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007766377
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Better Branding Beyond Advertising - Avoid the failures of traditional relationship marketing and build longer and stronger commitment to your brand.
Rapacz, Deb; Reilly, Martin; Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10007908688