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On Brands and Branding - Where Is the New Stuff?
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10008061653
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On Brands and Branding - Knowing Vs. Needing - Let's start down a new brand path.
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10008083586
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On Brands and Branding - Here Come the Chickens - Marketers need to sort out what establishes and maintains brands.
Schultz, Don E. - In: Marketing management : a quarterly business management … 18 (2009) 3, pp. 6-9
Persistent link: https://www.econbiz.de/10008260340
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On Brands and Branding - Branding from Emerging Markets - Marketers are trying new economic models.
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10008110752
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Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: International journal of advertising : the quarterly … 22 (2003) 1, pp. 93-116
Persistent link: https://www.econbiz.de/10008118405
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On Brands and Branding - Actions, Not Promises
Schultz, Don E. - In: Marketing management : a quarterly business management … 17 (2008) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10007985980
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On Brands and Branding - More than Cool
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007269421
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Promised Land - The "under-promise and over-deliver" tenet must make way for the superior alternative of promises management.
Price, Reg; Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 4, pp. 25-31
Persistent link: https://www.econbiz.de/10007278910
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Branding's New Horizons - Reclaim the future with an improved research agenda.
Schultz, Don E. - In: Marketing research : a magazine of management and … 17 (2005) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10007097121