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On Brands and Branding - Trash Trove
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10007380815
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On Brands and Branding - Learning by Doing
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 6, pp. 12-13
Persistent link: https://www.econbiz.de/10007387949
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IMC - A UK Ad' Agency Perspective
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing management : MM 14 (1998) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10006992541
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On Brands and Branding - Measuring Unmeasurables
Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 3, pp. 12-13
Persistent link: https://www.econbiz.de/10007227573
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Simply SIVA - Get results with the new marketing mix.
Dev, Chekitan S.; Schultz, Don E. - In: Marketing management : a quarterly business management … 14 (2005) 2, pp. 36-41
Persistent link: https://www.econbiz.de/10007228052
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On Brands and Branding - The Marginalized Brand
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 6, pp. 12-13
Persistent link: https://www.econbiz.de/10007228774
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A Focus on Customers - The new chief customer officer looks beyond products to boost customer value.
Johnson, Craig R.; Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 5, pp. 20-27
Persistent link: https://www.econbiz.de/10007229122
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On Brands and Branding - A Clean Brand Slate
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10007229126
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On Brands and Branding - Going in Reverse
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 4, pp. 10-11
Persistent link: https://www.econbiz.de/10007229501
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On Brands and Branding - Expanding the View
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007230115