Narrow search
Showing 161 - 170 of 195
Cover Image
On Brands and Branding - Understanding Total Brand Value
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10007230519
Cover Image
On Brands and Branding - More Questions Than Answers
Schultz, Don E. - In: Marketing management : a quarterly business management … 13 (2004) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10007230912
Cover Image
On Brands and Branding - The New Branding Lingo
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 6, pp. 8-9
Persistent link: https://www.econbiz.de/10007231610
Cover Image
On Brands and Branding - Branding Geometry
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 5, pp. 8-9
Persistent link: https://www.econbiz.de/10007232021
Cover Image
On Brands and Branding - Live the Brand
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10007232332
Cover Image
On Brands and Branding - Freedom From Functions
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 3, pp. 8-9
Persistent link: https://www.econbiz.de/10007232775
Cover Image
On Brands and Branding - So You Want to Be a Brand Guru
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 2, pp. 8-9
Persistent link: https://www.econbiz.de/10007233247
Cover Image
On Brands and Branding - The New Brand Wagon
Schultz, Don E. - In: Marketing management : a quarterly business management … 12 (2003) 1, pp. 8-9
Persistent link: https://www.econbiz.de/10007233736
Cover Image
On Brands and Branding - Getting Your House in Order
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 6, pp. 8-9
Persistent link: https://www.econbiz.de/10007234306
Cover Image
On Brands and Branding - Who Owns the Brand?
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 5, pp. 8-9
Persistent link: https://www.econbiz.de/10007234701