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On Brands and Branding - The New Brand Value
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10007235220
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On Brands and Branding - Mastering Brand Metrics
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 3, pp. 8-9
Persistent link: https://www.econbiz.de/10007236056
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On Brands and Branding - Another Turn of the Wheel
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 2, pp. 8-9
Persistent link: https://www.econbiz.de/10007236118
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On Brands and Branding - Finally, Good News for Brand Marketers
Schultz, Don E. - In: Marketing management : a quarterly business management … 11 (2002) 1, pp. 8-9
Persistent link: https://www.econbiz.de/10007236703
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On Brands and Branding - Zapping Brand Heritage
Schultz, Don E. - In: Marketing management : a quarterly business management … 10 (2001) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10007237553
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On Brands and Branding - Getting to the Heart of the Brand
Schultz, Don E. - In: Marketing management : a quarterly business management … 10 (2001) 3, pp. 8-9
Persistent link: https://www.econbiz.de/10007238164
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Why the Sock Puppet Got Sacked
Schultz, Heidi F.; Schultz, Don E. - In: Marketing management : a quarterly business management … 10 (2001) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10007238406
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On Brands and Branding - The Core of Integration Is the Brand
Schultz, Don E. - In: Marketing management : a quarterly business management … 10 (2001) 1, pp. 6-7
Persistent link: https://www.econbiz.de/10007239400
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ON BRANDS AND BRANDING - Valuing a Brand's Advocates - The added value for a brand lies in its customers.
Schultz, Don E. - In: Marketing management : a quarterly business management … 9 (2000) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10007240512
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ON BRANDS AND BRANDING - A Boatload of Branders - In an ocean of brands, it's the customer who counts.
Schultz, Don E. - In: Marketing management : a quarterly business management … 9 (2000) 3, pp. 8-9
Persistent link: https://www.econbiz.de/10007240958