Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Twenty years of IMC : a study...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
28
Marketingmanagement
27
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
17
Markenführung
16
Relationship marketing
13
Advertising
12
Beziehungsmarketing
12
Werbung
11
Markenartikel
10
Brand
9
Kommunikation
9
Marketing
9
Brand image
8
Markenimage
8
Communication
7
Marketing theory
7
Marketingtheorie
7
Marketing communications
5
Social Web
5
Social web
5
Advertising effects
4
Advertising planning
4
Market research
4
Marktforschung
4
Research
4
USA
4
United States
4
Werbeplanung
4
Werbewirkung
4
Business-to-business marketing
3
Communication media
3
Emerging economies
3
India
3
Indien
3
Internet marketing
3
Kommunikationsmedien
3
Kundenmanagement
3
Luxury goods
3
more ...
less ...
Online availability
All
Undetermined
37
Free
4
Type of publication
All
Article
171
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
11
Book section
11
research-article
5
conceptual-paper
3
review-article
3
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Case study
1
Fallstudie
1
Nachruf
1
review
1
viewpoint
1
more ...
less ...
Language
All
Undetermined
106
English
89
Author
All
Schultz, Don E.
170
Kitchen, Philip J.
17
Schultz, Don
16
Block, Martin P.
10
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
6
Kim, Ilchul
6
Schultz, Heidi F.
5
Jain, Varsha
4
Malthouse, Edward C.
4
Peltier, James
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Kliatchko, Jerry G.
3
Naik, Prasad A.
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
2
Biraghi, Silvia
2
Gambetti, Rossella C.
2
Grindem, Chris
2
Hayman, Dana
2
Li, Tao
2
McColl, Rod
2
Pals, Heather
2
Patti, Charles
2
Patti, Charles H.
2
Raman, Kaylan
2
SCHULTZ, DON E.
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Allison, Anne
1
Azzaro, Marian
1
Baines, Paul
1
more ...
less ...
Published in...
All
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
15
Journal of marketing communications
15
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Indian Business Research
1
Journal of Product & Brand Management
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
more ...
less ...
Source
All
OLC EcoSci
99
ECONIS (ZBW)
63
Other ZBW resources
13
USB Cologne (EcoSocSci)
12
RePEc
7
BASE
1
Showing
11
-
20
of
195
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
12
Organizational processes for B2B services IMC data quality
Zahay, Debra L.
;
Peltier, James W.
;
Krishen, Anjala S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
Saved in:
13
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James W.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
Saved in:
14
From CM to CRM to CN 2 : a research agenda for the marketing communications transition
Schultz, Don E.
;
Malthouse, Edward C.
;
Pick, Doreén
- In:
Current insights and future trends : [extended versions …
,
(pp. 421-432)
.
2012
Persistent link: https://www.econbiz.de/10009748079
Saved in:
15
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
16
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
17
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Saved in:
18
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003909672
Saved in:
19
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
20
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
