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Twenty years of IMC : a study...
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Marketing management
28
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Consumer behaviour
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16
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13
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106
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Schultz, Don E.
170
Kitchen, Philip J.
17
Schultz, Don
16
Block, Martin P.
10
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
6
Kim, Ilchul
6
Schultz, Heidi F.
5
Jain, Varsha
4
Malthouse, Edward C.
4
Peltier, James
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Kliatchko, Jerry G.
3
Naik, Prasad A.
3
Srinivasan, Shuba
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Tannenbaum, Stanley I.
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Barger, Victor
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Biraghi, Silvia
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Li, Tao
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McColl, Rod
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Pals, Heather
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Patti, Charles
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Raman, Kaylan
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SCHULTZ, DON E.
2
Timothy, Alan
2
Viswanathan, Vijay
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Zahay, Debra
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1
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
15
Journal of marketing communications
15
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Indian Business Research
1
Journal of Product & Brand Management
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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OLC EcoSci
99
ECONIS (ZBW)
63
Other ZBW resources
13
USB Cologne (EcoSocSci)
12
RePEc
7
BASE
1
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21
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
Saved in:
22
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
23
Measuring brand value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
Persistent link: https://www.econbiz.de/10003285411
Saved in:
24
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
25
The evolution of IMC : IMC in a customer-driven marketplace
Schultz, Don E.
;
Patti, Charles H.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003881166
Saved in:
26
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
27
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
28
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
29
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
30
Building customer-brand relationships
Schultz, Don E.
;
Barnes, Beth E.
;
Schultz, Heidi F.
; …
-
2009
Persistent link: https://www.econbiz.de/10003728723
Saved in:
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