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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.; Malthouse, Edward C. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
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Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella; Biraghi, Silvia; Schultz, Don E.; … - In: Journal of strategic marketing 24 (2016) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
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IMC in an emerging economy : the Chinese perspective
Schultz, Don E.; Chu, Guangzhi; Zhao, Beryl - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James W.; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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The future of advertising or whatever we're going to call it
Schultz, Don E. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 276-285
Persistent link: https://www.econbiz.de/10011591595
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Consumer research, retailers and robots
Schultz, Don E.; Block, Martin - In: International journal of electronic marketing and … 8 (2017) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10011796495