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Up Close And Personal
Winkleman, Michael; Kerr, Dorothy; Schultz, Don; … - In: Journal of Business Strategy 14 (1993) 4, pp. 23-31
The mass market is dead. The database lives. Sales, marketing, product development—and the strategies that fuel them—will never be the same.
Persistent link: https://www.econbiz.de/10014846066
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Simultaneous Media Experience and Synesthesia
PILOTTA, JOSEPH J.; SCHULTZ, DON - In: Journal of Advertising Research 45 (2005) 01, pp. 19-26
Persistent link: https://www.econbiz.de/10005264809
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Carrots and sticks: Shared-savings incentive programs for energy efficiency
Schultz, Don; Eto, Joseph - In: The Electricity Journal 3 (1990) 10, pp. 32-32
Persistent link: https://www.econbiz.de/10005211462
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Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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The evolution of IMC: IMC in a customer-driven marketplace
Schultz, Don; Patti, Charles - In: Journal of marketing communications 15 (2009) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10008270451
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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LOSING ATTITUDE: ACCOUNTABILITY IS DRIVING THE USE OF BEHAVIORAL DATA
Schultz, Don - In: Marketing research : a magazine of management and … 7 (1995) 4, pp. 8-15
Persistent link: https://www.econbiz.de/10007138884
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BEST PRACTICE - Integrated marketing communications - How to maximise IMC potential.
Schultz, Don; Macdonald, Emma; Baines, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 44-46
Persistent link: https://www.econbiz.de/10010043972
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BRAND CYCLES - Completing the model: Buy-sell branding - Is Your structure getting in the way of effective marketing? Solution: Integrate sell-side and buy-side systems.
Schultz, Don; Grindem, Chris - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 1, pp. 43-45
Persistent link: https://www.econbiz.de/10006764381