Chapter 1: Create Gratitude: Say Thank You (and mean it) -- Chapter 2: Create Transparency: What You Can Expect from This Book -- Chapter 3: Create Clarity: What Exactly Does a Creative Leader Do? -- Chapter 4: Create Foundations: How to Have One-To-Ones -- Chapter 5: Create Culture: How to Let...

Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...