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Twenty years of IMC : a study...
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Managers 41,811 Führungskräfte 41,305 Marketingmanagement 19,597 Brand management 19,289 Marketing management 19,002 Markenführung 18,875 Consumer behaviour 12,533 Konsumentenverhalten 12,489 Asiatisch-pazifischer Raum 8,677 Asia-Pacific region 8,578 Theorie 8,454 Theory 8,356 Markenartikel 8,165 Brand 8,120 Markenimage 7,864 Brand image 7,765 Corporate Governance 6,910 Corporate governance 6,865 Unternehmenserfolg 6,775 Firm performance 6,702 Führungsstil 6,346 Deutschland 6,305 Leadership style 6,249 Meinung 6,050 Marketing 5,893 USA 5,815 Opinion 5,747 Germany 5,717 United States 5,445 Relationship marketing 5,266 Beziehungsmarketing 5,256 Executive compensation 4,355 Managervergütung 4,345 Prinzipal-Agent-Theorie 4,030 Agency theory 4,019 Management 3,863 Führungskraft 3,719 Leadership 3,345 Strategisches Management 3,334 Social Web 3,303

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Undetermined 29,052 Free 20,999 CC license 1,401

Type of publication

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Article 57,866 Book / Working Paper 41,780 Journal 628 Other 12 Database 5

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Article in journal 45,049 Aufsatz in Zeitschrift 45,049 Aufsatz im Buch 9,043 Book section 9,043 Graue Literatur 8,286 Non-commercial literature 8,286 Working Paper 6,083 Arbeitspapier 5,549 Hochschulschrift 3,514 Thesis 2,633 Collection of articles of several authors 2,558 Sammelwerk 2,558 Aufsatzsammlung 1,427 Case study 1,212 Fallstudie 1,212 research-article 1,112 Konferenzschrift 1,051 Lehrbuch 935 Bibliografie enthalten 892 Bibliography included 892 Textbook 790 Conference proceedings 667 Ratgeber 548 Dissertation u.a. Prüfungsschriften 498 Amtsdruckschrift 496 Government document 496 Guidebook 478 Reprint 366 Conference paper 365 Konferenzbeitrag 365 Collection of articles written by one author 203 Sammlung 203 Handbook 192 Handbuch 192 Interview 192 review-article 167 conceptual-paper 137 Statistik 127 Glossar enthalten 126 Glossary included 126

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English 83,431 German 14,331 Undetermined 1,492 French 413 Russian 244 Spanish 160 Polish 106 Italian 66 Swedish 63 Hungarian 37 Dutch 36 Portuguese 23 Croatian 18 Finnish 17 Ukrainian 16 Danish 15 Bulgarian 11 Romanian 11 Japanese 8 Slovenian 7 Serbian 7 Czech 6 Norwegian 6 Slovak 6 Turkish 4 Chinese 4 Lithuanian 3 Macedonian 2 Afrikaans 1 Arabic 1 Bosnian 1 Valencian 1 Modern Greek (1453-) 1 Estonian 1 Indonesian 1 Kazakh 1 Korean 1 Latvian 1 Multiple languages 1

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Author

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Bruhn, Manfred 163 Esch, Franz-Rudolf 161 Burmann, Christoph 146 Kotler, Philip 143 Meffert, Heribert 135 Homburg, Christian 99 Baumgarth, Carsten 96 Melewar, T. C. 94 Keller, Kevin Lane 92 Kets de Vries, Manfred F. R. 87 Tomczak, Torsten 81 Huber, Frank 78 Larcker, David F. 78 Bebchuk, Lucian A. 75 Wiedmann, Klaus-Peter 73 Pepels, Werner 69 Bauer, Hans H. 67 Pornsit Jiraporn 67 Ahlert, Dieter 66 Edmans, Alex 66 Balmer, John M. T. 61 Vrontis, Demetris 61 Kirchgeorg, Manfred 60 Rowley, Chris 60 Foroudi, Pantea 57 Holst, Elke 57 Kaplan, Steven N. 57 Renneboog, Luc 57 Sheth, Jagdish N. 52 Backhaus, Klaus 50 Mendenhall, Mark E. 50 Woessmann, Ludger 50 Albers, Sönke 49 Kitchen, Philip J. 49 Kumar, V. 49 Lergetporer, Philipp 49 De Chernatony, Leslie 47 Jenter, Dirk 47 Sadun, Raffaella 47 Weisbach, Michael S. 47

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National Bureau of Economic Research 456 Springer Fachmedien Wiesbaden 295 Vereinte Nationen / Economic and Social Commission for Asia and the Pacific 277 Asian Development Bank 197 OECD 146 World Bank Group 81 Edward Elgar Publishing 63 World Bank 62 American Marketing Association 61 International Monetary Fund 55 Haufe-Lexware GmbH & Co. KG 52 Verlag Dr. Kovač 44 Vereinte Nationen / Economic Commission for Asia and the Far East 39 Harvard Graduate School of Business Administration 31 Verlag Franz Vahlen 29 Books on Demand GmbH <Norderstedt> 28 European Commission / Directorate-General for Health and Food Safety 26 Gesellschaft zur Erforschung des Markenwesens 26 Campus Verlag 25 European Commission / Directorate-General for Health and Consumers 25 IGI Global 25 International Monetary Fund / Asia and Pacific Dept 25 Institute of Southeast Asian Studies 24 Université Paris-Dauphine (Paris IX) 24 Weltbank 24 UNDP 23 World Tourism Organization 21 European Society for Opinion and Marketing Research 19 FAO 19 Organisation for Economic Co-operation and Development 19 UNCTAD 19 Wiley-VCH 19 Conference Board 18 Springer-Verlag GmbH 18 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 18 Centre on Integrated Rural Development for Asia and the Pacific 17 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 17 Akademie für Führungskräfte der Wirtschaft 16 American Management Association 16 Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung 16

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Journal of business research : JBR 1,339 SpringerLink / Bücher 844 The journal of brand management : an international journal 608 Journal of business ethics : JOBE 484 NBER working paper series 452 The journal of product & brand management 441 Industrial marketing management : the international journal for industrial and high-tech firms 421 Journal of retailing and consumer services 405 Working paper / National Bureau of Economic Research, Inc. 385 The journal of corporate finance : contracting, governance and organization 376 NBER Working Paper 339 Journal of strategic marketing 303 Finance research letters 285 Discussion paper series / IZA 279 The leadership quarterly : LQ ; an international journal of political, social and behavioral science 275 European journal of marketing : EJM 262 Strategic management journal 251 Springer eBook Collection 250 Harvard-Business-Manager : das Wissen der Besten 249 Journal of financial economics 248 International journal of hospitality management 244 Journal of marketing communications 236 Journal of marketing management : MM 232 Business horizons 229 Management science : journal of the Institute for Operations Research and the Management Sciences 223 Marketing intelligence & planning 223 Journal of the Academy of Marketing Science 222 Harvard business review : HBR 217 Europäische Hochschulschriften / 5 207 Journal of marketing 207 Pacific-Basin finance journal 198 Asia Pacific journal of marketing and logistics 196 Leadership & organization development journal 192 The international journal of human resource management 186 Psychology & marketing 178 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 177 Cogent business & management 175 The journal of business & industrial marketing 171 CESifo working papers 170 Discussion paper / Centre for Economic Policy Research 169

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Source

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ECONIS (ZBW) 93,862 USB Cologne (EcoSocSci) 3,235 Other ZBW resources 1,791 EconStor 737 RePEc 509 BASE 59 OLC EcoSci 45 USB Cologne (business full texts) 39 ArchiDok 14

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Learning to discriminate on the job

Benson, Alan; Lepage, Louis Pierre - 2023

Persistent link: https://www.econbiz.de/10015193477

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