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Twenty years of IMC : a study...
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141
Effect of preroll ad choice on brand attitude and attitude toward the viewing experience
Newton, Joshua
;
Newton, Fiona Joy
;
Wong, Jimmy
; …
-
2025
Persistent link: https://www.econbiz.de/10015396317
Saved in:
142
The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
143
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
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144
The effect of sonic logo's musical elements on attitude toward the brand
Azizi, Shahriar
;
Karamyar, Aida
;
Eivazinezhad, Salman
- In:
Journal of Asia Pacific business
24
(
2023
)
3
,
pp. 170-180
Persistent link: https://www.econbiz.de/10014320477
Saved in:
145
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
146
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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147
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
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148
Management teams at Asia Pacific regional headquarters : composition, determinants and effects
Sing, Regine
-
2000
Persistent link: https://www.econbiz.de/10001463886
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149
Marketing challenges for higher education in the Asia Pacific region
Quintal, Vanessa
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009685471
Saved in:
150
The glittering silver market : the rise of elderly consumers in Asia
Wong, Yuwa
-
2007
Persistent link: https://www.econbiz.de/10003358523
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