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Cathay Pacific Airways using LinkedIn for brand building

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Strengthening brand management and value

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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework

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PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION : branding and promotion in

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Tourism and Easternisation : Uniting Asian Philosophy, Global Events, and Geopolitical Forces

Sebastian, Rigin (ed.); Kottekkadan, Noufal Naheem (ed.); … - 2025

A Tale of Ontology of Global Order and Asian Century -- Outsiders Perspectives on Culture and Life Examining the Influence of the Cultural Resources, Philosophy and Traditions Religious Tourism in the context of Varanasi -- Asia's Eventful Rise Exploring Asia’s Visitors Economy Implications of...

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Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

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Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick

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Does successful social media marketing affect brand value? : an empirical investigation

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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands

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Marketing management of the territory in the aspect of the regional brand formation

Bondarenko, V. A.; Kalieva, O. M.; Pisareva, E. V. - In: European research studies 21 (2018) 2, pp. 72-78

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