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The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain; Liang, Chapie - In: Journal of management and strategy : JMS 4 (2013) 4, pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
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Brand management in a digital world : an examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2012) 1, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer …
Persistent link: https://www.econbiz.de/10010424087
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Cable me not
Haberern, Lauren - In: International journal of business and economics 16 (2017) 3, pp. 323-328
Persistent link: https://www.econbiz.de/10011974039
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141