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Marketing in a Transition Economy : New Realities, Challenges, and Prospects

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Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für operative und strategische Managemententscheidungen

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Application of "masstige" theory and approaches for the marketing of smartphone brands in India

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Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)

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