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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987
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Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne; Lim, Jong Won - In: New directions in international advertising research, (pp. 101-118). 2002
Persistent link: https://www.econbiz.de/10001785303
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Marketing strategies of Japanese firms : building brands with a regional and long-term perspective
Meyer-Ohle, Hendrik; Hirasawa, Katsuhiko - In: Corporate strategies for Southeast Asia after the …, (pp. 141-162). 2000
Persistent link: https://www.econbiz.de/10001629681
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M. - 1993
Persistent link: https://www.econbiz.de/10000324542
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Airline marketing and management
Shaw, Stephen - 1987 - 2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
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Push und pull in der Markenpolitik : ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
Szeliga, Michael - 1996
Persistent link: https://www.econbiz.de/10000553138
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Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver - 1998
Persistent link: https://www.econbiz.de/10000655967
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan - 1996
Persistent link: https://www.econbiz.de/10000584377