In a 2010 ranking, FutureBrand listed India as the 23rd best country brand. The study involved a survey of more than 2,600 international travellers, travel industry experts and hospitality professionals. According to FutureBrand, every country in the world is a brand and can differentiate itself...

We surveyed 184 graduating MBA students using an adaptive conjoint instrument to ascertain the resources they would require for starting their own new firm rather than accepting a job offer with an existing firm. Our investigation enabled us to quantify the utility of a heterogeneous set of...

With the proliferation of social media, questions have begun to emerge about its role in providing marketing insights. In this research, we investigate the potential to “listen in” on social media conversations as a means of inferring brand sentiment. Our analysis employs data collected from...