The luxury bike market in India is still in its introductory stage. Since the first luxury bike was introduced by Harley Davidson in 2010, there have been a number of challenges being faced by the companies in establishing their foothold in the Indian market. This paper aims at studying the...

This research has been conducted to help us understand how digital marketing mistakes have a negative impact on the future, reputation and profitability of brands. Over recent times, digital marketing has become one of the most commonly used areas in marketing, and its development continues from...

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing...