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Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage

Olawunmi, Christiana Adeola; Clarke, Andrew Paul - In: Journal of enterprising communities : people and places … 17 (2023) 6, pp. 1410-1438

Persistent link: https://www.econbiz.de/10014432853

The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness

Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24

marketing and customer purchase intention. The results would help managers have the right direction for the business strategy to …

Persistent link: https://www.econbiz.de/10014434104

Influencing brand personality with sonic logos : the role of musical timbre

Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014434783

Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigkeit

Cudak, Jessica; Göttling, Janine; Siems, Florian - In: Werbung und PR im digitalen Zeitalter : Grenzen, …, (pp. 331-356). 2023

Persistent link: https://www.econbiz.de/10014435297

A systematic review of the bibliometric literature : branding in marketing strategy

Rosário, Albérico Travassos - In: Origin and branding in international market entry processes, (pp. 82-116). 2023

Persistent link: https://www.econbiz.de/10014436769

Contactless marketing management of fashion brands in the digital age

Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520

Persistent link: https://www.econbiz.de/10014437749

Using social media for efficient brand marketing : an evaluation of Chinese universities using bilibili

Li, Lei; Zhang, Jiayang; An, Xun - In: Socio-economic planning sciences : the international … 88 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014370328

Speedy activists : how firm response time to sociopolitical events influences consumer behavior

Nam, Jimin; Balakrishnan, Maya; De Freitas, Julian; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 632-644

Persistent link: https://www.econbiz.de/10014370529

The impact of brand social media marketing on the dynamics of the company's share value

Fayvishenko, Diana; Cherniavska, Liudmyla; Bondarenko, Iryna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 24-32

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising campaign in social media. The economics and...

Persistent link: https://www.econbiz.de/10014371857

Constructing the customer journey map of competitive brands : a complex time-series analysis

Mizuno, Makoto; Aoyama, Hideaki; Fujiwara, Yoshi - 2020

Persistent link: https://www.econbiz.de/10014372852