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Building strong customer relationships through brand orientation in small service firms : an empirical investigation
Chovancová, Miloslava; Osakwe, Christian Nedu; … - In: Croatian economic survey 17 (2015) 1, pp. 111-138
Persistent link: https://www.econbiz.de/10015178825
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The effect of KOL marketing through contents and traffic on Chinese consumers' purchase intention and brand trust
Yujun, Zhou; Nam, Kyung-Doo - In: Journal of international trade & commerce 20 (2024) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10015323573
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Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market : a theoretical prediction study
Wei, Lingwen; Hong, Yan; Zeng, Xianyi - In: Journal of fashion marketing and management 28 (2024) 5, pp. 950-979
Persistent link: https://www.econbiz.de/10015323662
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How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance
Miao, Miao; Go, I.; Linyuan, Cui; Ikeda, Kayo; Numata, … - In: Journal of fashion marketing and management 28 (2024) 5, pp. 1034-1052
Persistent link: https://www.econbiz.de/10015323668
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"Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework"
Bubphapant, Jitpisut; Brandão, Amélia Maria Pinto da Cunha - In: Qualitative market research : an international journal 27 (2024) 1, pp. 129-155
Persistent link: https://www.econbiz.de/10015324635
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Exploring the evolution of consumer attitude from followers to brand enthusiasts : an experiential learning perspective on social media
Wei, Yujie - In: Qualitative market research : an international journal 27 (2024) 2, pp. 231-253
Persistent link: https://www.econbiz.de/10015324642
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The impact of market orientation and brand storytelling on Shark Tank evaluations : a B2B and large language modeling perspective
Jayashankar, Priyanka; Roy, Tirtho; Chattopadhyay, Souradeep - In: The journal of business & industrial marketing 40 (2025) 1, pp. 265-280
Persistent link: https://www.econbiz.de/10015206997
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A brand loyalty-risk framework in the luxury watch market
Silva, Pedro; Moreira, António Carrizo; Almeida, Sílvia; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2121-2135
Persistent link: https://www.econbiz.de/10015210743
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Exploring the nexus between influencers and brand evangelism
Sharma, Purvendu; Khandeparkar, Kapil - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 478-497
Persistent link: https://www.econbiz.de/10015211074
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Tales of luxury : unveiling gender-based insights into hotel brands' Instagram marketing
Chalke, Anuja; Cheng Boon Liat; Dent, Michael - In: Journal of hospitality and tourism insights 8 (2025) 2, pp. 420-447
Persistent link: https://www.econbiz.de/10015271564