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631
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
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632
Branding demystified : plans to payoffs
Verma, Harsh V.
-
2010
Persistent link: https://www.econbiz.de/10003901290
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633
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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634
Strategic application of events
Crowther, Phil
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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635
Medien machen Marken : eine Medientheorie des Marketing und des Konsums
Andree, Martin
-
2010
Persistent link: https://www.econbiz.de/10003973794
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636
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
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637
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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638
Improving competitive position using branded ingredients
McCarthy, Michael S.
;
Norris, Donald G.
-
2010
Persistent link: https://www.econbiz.de/10003924402
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639
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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640
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
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2010
Persistent link: https://www.econbiz.de/10003924426
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